So, how many of you are interested in driving your customers to your competition? What, no hand raised? There must be someone that's actually interested in driving customers to their competitors.
When I think about all the stories I've heard and experiences I've had with truly abysmal customer service I can only conclude that there are a large number of business people that really do want to drive their customers away. That's good news for the rest of us that are actually trying to attract and retain customers.
This book is to help prevent you from inadvertently falling into the former group.
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